Section outline

    1. How can we help people avoid decision errors that can negatively impact all society?
    2. The "strategic" use of default rules: How to use the status quo effect to improve people's behavior
    3. Improving people's decisions using social norms and social comparison
    4. How to use incentives to motivate people and help them overcome the perceived lack of self-control
    5. The BASIC framework to develop effective nudges