The course explores how sustainability is reshaping business strategy, innovation and value creation in the transition towards a circular economy. It addresses sustainability strategies and corporate transformation, circular innovation and sustainable business models, sustainability performance measurement, stakeholder engagement and sustainability communication. Particular attention is given to the integration of sustainability into managerial decision-making, supported by real business cases and a continuous project in which students develop a strategic response to a real organizational challenge.
- Docente: Maria Grazia Marcato